WordPress in 2025
If you’re wondering whether WordPress, WIX, or a static site is right for your business, here’s the bottom line:
⚙️ WordPress is powerful but requires ongoing maintenance and updates.
🎨 WIX & Squarespace are easy to use but limit flexibility and ownership of your website.
🚀 Static sites are fast, low-maintenance, and cost-efficient, but they require more setup.
For many small business owners, WordPress is overkill.
If you just need a simple, high-performing website that doesn’t require constant tweaking, a static site or a no-code builder like WIX might be a better fit.
Now, if you want the full breakdown of how these platforms compare (including real-world pros and cons), keep reading.
WordPress vs. Static Sites (and Where WIX & Squarespace Fit In)
WordPress is like a fancy home espresso machine. Every time you want coffee, it grinds the beans, heats the water, and pulls the shot—all on demand. It’s great if you want control, but it takes regular maintenance, and sometimes things can break.
A static site is like a drip coffee maker. You brew a full pot in advance, and when someone wants coffee, you just pour and serve. No waiting, no extra work, and it’s always ready.
WIX and Squarespace? They’re like those automatic espresso machines at gas stations.
You press a button, and it kinda makes you coffee, but you don’t have much control.
You get what you get.
They work fine, but if you want something truly custom, you’re going to have to peel back a ton of those little french vanilla creamer packets.
At the end of the day, all these tools build websites, but they do it in very different ways. The best choice depends on what you actually need.
The AI Hype vs. Real Website Management
AI can now generate entire websites in seconds. It’s amazing, but here’s the catch:
A website isn’t just about building—it’s about managing and actively working with it.
I’ve talked to people who use AI to generate websites, but they don’t actually know how to work with them or keep them updated. A website is like a long-term healthy diet and exercise plan—you have to put in consistent effort to keep it running well. AI might help you jumpstart the process, but it’s not a magic pill. If you don’t actively maintain it, things start to fall apart.
So, Which One Should You Use?
Choose WordPress if:
✅ You need multiple people (writers, editors) managing content.
✅ You want the ability to customize with plugins and extend functionality.
✅ You like having full control over your website and hosting.
Cons:
❌ Requires regular updates and maintenance to stay secure.
❌ Can get bloated and slow without careful optimization.
❌ Hosting, themes, and plugins can add up in cost.
Choose WIX or Squarespace if:
✅ You just want to drag, drop, and go—no coding or setup.
✅ You don’t need deep customization beyond what’s built in.
✅ You’re okay with being locked into their system and working within their limits.
Cons:
❌ Limited flexibility—customization beyond the basics takes extra work.
❌ You don’t own your site the same way you do with WordPress or a static site.
❌ SEO and performance tuning are harder compared to other options.
Choose a Static Site if:
✅ You want maximum speed and minimal maintenance.
✅ You don’t need constant updates or a backend login.
✅ You want a low-cost, high-performance site with no bloat.
Cons:
❌ No built-in CMS—editing content requires a separate tool (unless you wire up a CMS).
❌ Not as user-friendly if you don’t know basic coding or Git.
❌ Can be overkill if you need frequent content updates.
Final Thoughts
There’s nothing wrong with WordPress, WIX, or Squarespace, but for a lot of small business owners, they’re more than they actually need.
With the rise of AI-generated sites, the real challenge isn’t building a website—it’s knowing how to manage it effectively.
